Client Work Samples
I had the opportunity to work with Clearwater Marine Aquarium, a nonprofit organization based in Clearwater, Florida. In this role, I created both user-generated content (UGC) and brand-generated content (BGC) aimed at increasing ticket sales and boosting audience engagement. Following the content, I created proposals to reccommend some improvements to CMA. Take a look at my work below!
Within this UGC content, my strategy was to create an engaging video that highlights the unique and interesting exhibits at Clearwater Marine Aquarium. The goal is to inspire viewers to visit the aquarium, while also supporting its mission since every visit contributes to the nonprofit’s efforts.
Within this BGC content, my strategy was to capture attention with a compelling fact, then transition into calming, visually soothing content that encourages viewers to envision a relaxing visit to Clearwater Marine Aquarium. The goal is to create a sense of escape while inspiring viewers to plan a trip and experience the aquarium for themselves.
Social Media Campaign Proposal
This proposal presents a fully integrated Social Media and Influencer Marketing Campaign designed to deliver measurable results. The strategy aligns brand storytelling, platform execution, and influencer partnerships into one cohesive approach. The proposal focuses on building authentic engagement, strengthening community trust, and converting audiences into long-term advocates.
Employee Advocacy Campaign Proposal
This proposal presents a strategic Employee Advocacy Campaign designed to help brands activate their internal voices in an authentic, brand-aligned way. It outlines the value of employee advocacy and provides a step-by-step approach to building a creative, sustainable program grounded in research, benchmarking, and strategic planning. The campaign focuses on empowering employees to become trusted brand ambassadors, driving stronger engagement, credibility, and community connection across social media platforms.
Trend & Tool Recommendations
This proposal explores current trends shaping the social media landscape and their relevance for brand strategy development. It identifies high-performing content trends that the Clearwater Marine Aquarium should consider adopting or building upon to strengthen engagement and audience connection. In addition, the deck evaluates two key social media tools and provides strategic recommendations on how they can be leveraged to improve efficiency, performance tracking, and overall content effectiveness.
Real World Integration
This presentation explored social media marketing burnout as a growing and often overlooked challenge within the industry. By defining burnout, examining its root causes, and identifying key warning signs, the presentation aimed to show that burnout is not just an individual issue but a structural one. Ultimately, the goal was to prove that addressing burnout is essential not only for employee well-being, but also for sustaining creativity, performance, and long-term brand success.
Client Work Takeaways
Consistency Builds Credibility:
In a fast-moving feed, showing up regularly matters just as much as what you post. Consistency signals reliability to both your audience and platform algorithms, helping maintain visibility over time.
Engagement Over Reach:
High follower counts mean little without meaningful interaction. Today’s platforms prioritize content that sparks conversations such as comments, shares, and saves over views.
Speed and Adaptability:
Trends can rise and disappear within days or even hours. The ability to quickly respond, create, and publish relevant content is a major competitive advantage.